Charles Baden-Fuller is the Centenary Professor of Strategy and leader of the Strategy Group at Cass, ranked Global Top Ten by the Financial Times MSc survey of 2009. He is famous for his strategy insights into the management of mature firms written up in many academic articles and his (coauthored) Harvard Business Press 'Rejuvenating the Mature Business'. He is also well known for his work on networked organisations and the management of young high technology firms, particularly in drug development-biotechnology.