About the book
ISBN: 978-1-4051-6107-7, Hardcover: 393 pages, February 2010, Wiley-Blackwell
Price:£29.99/$50/€34.50
Table of Contents:
Chapter 1 - Introduction
Chapter 2 - What is Strategy?
Chapter 3 - Analysing the Internal Environment
Chapter 4 - The External Environment
Chapter 5 - Stakeholders and Corporate Governance
Chapter 6 - Ethics
Chapter 7 - Strategic Direction
Chapter 8 - Focus – Differentiation or Low Cost
Chapter 9 - Change
Chapter 10 - Mergers & Acquisitions
Chapter 11 - Control
Chapter 12 - Knowledge and the Learning Organisation
Chapter 13 - Innovation & Corporate Entrepreneurship
Chapter 14 - Culture
Chapter 15 - Leadership
Chapter 16 - Integrative Case
Basic Strategy in Context centres on real-world firms and managers. Each chapter combines explanatory text with case examples that help bring alive the key concepts in strategic management for today’s business student. Unique to this textbook is the close integration of cases, concepts and theory relevant to the requirements of a course in which the students need to cover a lot of ground in a relatively short period of time.
The higher weighting towards cases, and the emphasis on European material, makes this an ideal resource for 12-15 week strategic management courses in undergraduate European business degree programmes. The book would also be useful in the introductory year of a follow-on master level degree. This text book is also ideal for individuals who wish to get a basic grasp of business strategy using practical and effective cases.
Praise for the book
"Combining hands-on management theories with a rich set of international case studies, the book by Thomson and Baden-Fuller will appeal both to students and teachers alike. Its international, open approach will greatly facilitate learning, even for students and teachers whose native tongue is not English." - Hans Frankort, Cass Business School, London
“This is an agile book on strategy where the text moves smoothly between cases and theory to facilitate student learning about the problems and understanding of the reality of business decision making. The puzzles that managers face when setting their agenda, the moves from analysis to execution, and the need for momentum, are brilliantly tackled through clear and consistent arguments. The authors happily match strategy and organization to show students what is really involved in the practice of strategy" - Professor Gianni Lorenzoni, President of Alma Graduate School, University of Bologna
Student Reaction
On the verge of completing my undergraduate degree in International Business Administration, I used this book taking a course on strategic management and found it extremely helpful. What I really enjoyed about this book was the combination of theory and cases, it helped me to apply concepts to real situations. Although I was working in a team, the application of strategic models to real cases gave me a clear framework of how to proceed with my own case analyses. After all, this book presents complicated strategy concepts in an understandable manner.
Working with cases allowed me to gain deeper understanding of the concepts of strategic management. The model answers to the questions at the end of each chapter helped me to repeat the theory concepts and to test my understanding. Furthermore, I found it extremely helpful to see how theoretical topics work in practice.
-Ms Carina Schoppelrey, a final year German undergraduate business student.© 2008 My Website. Design by NodeThirtyThree + Free CSS Templates
