Teaching

Strategy

Professor Baden-Fuller teaches strategy to Executive MBA students (all of whom have business experience). His emphasis is on formulating better strategies and understanding how these get implemented. 

He has developed a series of mini-modules - supported by cases and notes. The topics include: 

• Better Business Models
• Customer Identification
• Global Strategy
• Boards of Directors and Advisors
• Financing Growth

Research Training

Charles runs a series of workshops for doctoral students and post-doctoral students on research skills in management.

Business Involvement

Professor Baden-Fuller has worked with the CEOs and Directors of many major companies from all over the world assisting them with their strategy, formulation and execution. One of his current projects involves working with the CEO and top team of a major ICT company on strategy for the top team and designing better business models to achieve long term growth.

He also works with the CEOs and Boards of Directors of small entrepreneurial high growth firms from the UK and Europe on how to design an effective business model, how to obtain funding, and how to achieve effective growth.